Technology at its finest!

 

So, everyone has seen how advertising has leaked into video games.  Tony Hawk is full of them.  For awhile now video games and cell phones have been on a colliding path.  With the new IPhone and its video games integration capabilities it looks like it will be moving mainstream very quickly.  Google on its new G1 already has an in-game ad network.  Massive an in-game ad agency owned by Microsoft is rumored to be creating its own smartphone.  Everyone know about Sony’s PSP which is with Sony Ericsson is rumored to also have a patent in for its own smartphone.  Could this put pressure on hand held gaming champs Nintendo or Sony?  I feel like it will broaden the industry and create more opportunities for gaming developers and the end all video game user.  Smartphones could introduce a whole new market to the gaming industry.  Making it interactive on the go.  I think this is going to have DS and PSP keeping a close eye on how IPhone develops as a mobile video game device.

There may begin to be an era of white collar business men playing Call of Duty in the airports.

 

Check out SOME NEW WORK WITH ALIVE!!!

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Ian Kemp

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Breaking through the Muck!

What is your company doing about the slowing economy?  What happens when the phone stops ringing?  I bet your cutting marketing budgets, downsizing, counting pencils and printer paper….etc.  

We all know every company is doing exactly that. So why not take advantage?  Instead of promoting your business in the expensive and over saturated mediums (magazines, radio, tv).  Which are proven mediums because it has a positive quantitative result blah blah blah.  Odviously,  and guess what.  Everyone is now doing the same thing to promote there company.  Wasn’t marketing created to make your company stand out from the competition?  Now your all in the same magazines and radio station and tv stations.  Like your billboard placement being in a higher traffic location is going to blow away your competition?  You’re crazy!

Think outside the box!!  

Do some cost effective marketing.  Get a higher ROI.  

Perfect example REDBULL FLUGTAG!  They created something anybody can join into and come out and experience without knowing there being marketed to.   Then on top of it, they had exposure to millions of people physically and virally.  Every creative medium was capitalized on in that marketing stunt.

Why not do something like that on a smaller level?  Why can’t your local sub shop go out and have hot girls in company tagged buses go out and pass out a shit load of sandwiches during lunchtime in a business district?  It’s direct and much more cost effective.  Give them redeemable coupons with the sandwich and then you can track results. The list goes on…….

ReAmp Design Studio has been making lots of changes as of recently and are very excited about what is happening!!
The rumors are true ReAmp has recently merged with a marketing firm and will be operating under ALIVE by the end of the year. Offering so much more and being a much larger asset to any company. 


We are close to launching the new brand for THE DIAMOND SHOP in St. Louis MO
.  ReAmp will be organizing and executing all marketing campaigns. (print, radio, viral, guerilla)


We just started working with the new hot spot of Orlando in MetroWest called ROLLBAR!!
They are a retro 50′s rock influenced nightclub. So cool! Two stories and lots of great entertainment!! Check them out!!!
myspace.com/rollinrockout

Lots more in the work!  Stay posted.

myspace.com/reampdesigns

GET IT RIGHT!!!

Marketing Equals Revenue

The mistake most businesses make when their sales fall is that they immediately look to slash expenditures.  The marketing budget is usually the first to go.  This is a BIG mistake that most companies make.  Instead of looking at the budget and figuring how to stretch it into different medium and marketing segments cost effectively.

 

Basic Marketing Economics

If most companies are slashing their marketing budgets during a downturn in the economy, it doesn’t take an MBA from Wharton to understand what you should do. You need to keep on marketing. If you are able to increase your marketing budget, then do so; if you cannot then you will need to take a different approach. By looking at your overall marketing strategy and evaluating what works and what doesn’t work, you can effectively shift money from non-producing strategies to strategies that produce results. Go against the grain by focusing heavily on marketing instead of looking at it as purely as an overhead expense. Without marketing, there is no way your company will meet its revenue objectives, especially in a slow economy.

Reallocate your marketing dollars toward strategies with a higher ROI

In a study conducted by Intuit, developer of QuickBooks, research concluded that despite a stagnant economy, nine out of ten small business owners saw opportunities for growth. Over 75% of these small businesses expected their business to grow within that same year. And this was during a downward economic cycle! To further illustrate my point, 65% of the small businesses tested in the research study have survived a recession before. These small businesses know what to do when the economy goes south. The short answer: keep on marketing!

Marketing – It Just Feels Right

Sound marketing logic tells us that if our competition is pulling funds and/or decreasing activity within marketing, then this leaves opportunity for a company to gain sales by reaching out to their targeted customer base. Take advantage of your competitor’s oversight. Even in a slow economy, you should keep on marketing!

COST EFFECTIVE IDEAS:

MONEY STAMPING

CONFETTI W/ LOGO A BUSY STREET

TEMPORARY TATTOOS

SHOCK VALUE TARGETING

PUBLICITY STUNT

SPONSOR EVENTS

HOLD A CONTEST

DONATION OF PROFITS

DIRECT MAILING

VIDEO PROJECTION

The list goes on…..

contact me today derek@reampdesignstudio.com